Connecting Cosmetic Doctors & Patients
The Zwivel Story
The Zwivel concept was conceived in January 2012 when close friends Dr. Gary Breslow and Dr. Craig Abramowitz were on a plane to Utah for their annual father-son ski trip. Dr. Breslow (a plastic surgeon) described to Dr. Abramowitz (a dentist) how inefficient the cosmetic consultation process was for both cosmetic patients and doctors. Dr. Breslow explained how difficult it was for patients to get the information they needed for cosmetic procedures, and how much better it would be if they could get the information they needed before coming in for a full consultation. As they began to talk through a solution, Zwivel was born.
Zwivel is an all-encompassing plastic surgery platform. It allows cosmetic patients to research, discuss, search for and virtually consult with cosmetic physicians. Cosmetic patients can research both invasive and non-invasive procedures on Zwivel by reading our comprehensive cosmetic procedure guides, articles and by joining our cosmetic community. When the patient is ready to take the next steps and consult with a doctor, Zwivel offers two options: ZwivelSearch and ZwivelMatch. With ZwivelSearch, patients can privately submit a consultation request to up to 3 doctors they’ve selected. They can tell the doctor(s) their cosmetic concerns, desired procedures, estimated budget and whatever else they want to tell the doctor about themselves. If the patient doesn’t know which doctor to select, they can post their request to ZwivelMatch, which allows doctors in their area to view it and respond back to them. With both ZwivelSearch and ZwivelMatch, patients will receive personalized responses from doctors with their estimated fees, opinions and recommendations. If the patient is satisfied with the doctor’s response, they can set up an in-person consultation. Zwivel allows cosmetic patients to make informed decisions during their cosmetic journey, all from the convenience of their own home.