Advertising Policy

Zwivel’s mission has always been to provide users with the information and resources they need to navigate the aesthetic world with confidence. Over the years, we have strived to provide readers of our site with top quality information and analysis of the latest cosmetic procedures, ongoing beauty trends, and other plastic surgery-related topics. Our goal has been, and will continue to be, delivering high-caliber information to both educate and entertain our users.

Like many sites, Zwivel receives funding from advertisements and other partnerships, such as affiliate programs. This funding allows us to continue to provide virtual consultations, robust articles, and our many other quality tools and services at no cost to our users.

We at Zwivel remain committed to bringing users information based on our most up-to-date research and expert opinion. While navigating Zwivel, we always want our users to be secure in the knowledge that our tools and content are free from any bias associated with our funding. We maintain a strict code of editorial autonomy and believe that advertising should never harm our user’s experience.

Here are the specific guidelines we follow with respect to advertising:

We Select Our Ads

We control which advertisers appear on Zwivel.com and their placement on the site. We reserve the right to reject, cancel, or remove any ads from Zwivel, at any time, for any reason, and will do so whenever necessary.

In the event that an advertiser is rejected or an ad removed, we will provide prompt notice to the concerned parties along with an explanation.

We Don’t Endorse Any Products

While you may see products appear on our site, these products were selected strictly out of editorial concerns, typically for informational purposes regarding the topic of an article. Under no circumstances will a product appear unmarked in our articles for advertising purposes. Further, our acceptance of any ad should never be considered an endorsement of the product(s) and/or service(s) advertised, or for the company that manufactures, distributes, or promotes these product(s) or service(s).

We Refuse Certain Types of Ads

Simply put, we assure that all advertising appearing on Zwivel meets our high standards of quality. We will not accept any ad that is factually inaccurate or fails to meet an appropriate level of decency, nor will we permit any ad for harmful, illegal or objectionable products or services. Ads meant to trick or defraud users will also be rejected. Offensive material, including (but not limited to) materials that misrepresent, ridicule, or attack an individual or group on the basis of age, gender identity, national origin, race, religion, sex, sexual orientation, skin tone or disability, will not be allowed on the site. Ads must not be related to alcohol, ammunition, cannabis, firearms, fireworks, gambling, pornography, or tobacco. All ads must clearly identify the advertiser and any ad that could be misconstrued as editorial content will be clearly labeled as an advertisement. In addition to these guidelines, we reserve the right to reject, cancel, or remove any ads from Zwivel at any time and for any reason.

We Differentiate Between Ads and Editorial Content

All ads on Zwivel are clearly and unambiguously identified as such. Clicking on an ad or affiliate product link will take the user to an advertiser’s site, to a site that offers the product or service in question, or to the product’s resource center in Zwivel’s Store. Zwivel’s Store pages are clearly labeled and offer select products for your convenience.  

We Differentiate Between Sponsored and Editorial Content

Trusted and credible research organizations, manufacturers, and other service providers occasionally provide content (in part or in full) for Zwivel. This type of sponsorship provides additional content for users that we otherwise could not offer, while also providing Zwivel with vital financial sponsorship. We believe that it would be irresponsible and unethical for us to provide this content without subjecting it to our editorial policies and reviewing the facts of said content with our editorial team. Additionally, this content will always be marked with the sponsor’s name. We will continue to take meaningful steps to ensure that our users never confuse sponsored content with Zwivel’s own original editorial content.

Zwivel’s Guarantee

We trust and hope that these guidelines will help put your mind at ease regarding Zwivel’s sponsorships.  While sponsorships play an essential role in bringing users quality content, rest assured that our standards and practices work to help eliminate potential conflicts of interest. By partnering with appropriate sponsors, we will continue to provide accurate and reliable information to our readers for years to come.

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