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What is Crest Gum Detoxify?

Crest Gum Detoxify is a deep cleaning toothpaste manufactured by Proctor and Gamble that uses an activated foaming formula to kill harmful plaque bacteria that reside below the gum line.

Does Crest Gum Detoxify work?

The active ingredient in Crest Gum Detoxify is stannous flouride. Stannous flouride is the chemical compound responsible for Gum Detoxify’s bacteria killing and enamel fortifying abilities. To understand how stannous flouride works, it’s important to understand how cavities form.

Cavities form when bacteria in your mouth digest sugars you consume. As the sugars are broken down, small amounts of acid are released. This acid can dissolve hydroxyapatite, a mineral heavily present in tooth enamel (the outer layer of your tooth), which over time leads to dental caries, commonly known as cavities.

When hydroxyapatite dissolves, calcium and phosphate ions are released. Stannous flouride can combine with these ions and be reincorporated into the tooth enamel. This newly formed tooth enamel is much more resistant to the acid formed by bacteria and helps prevent cavities.

The most common fluoride compounds found in dental hygiene products are sodium flouride, sodium monofluorophosphate and stannous flouride (citations 1,2). While sodium flouride and sodium monofluorophosphate remineralize and strengthen teeth enamel, stannous flouride offers antibacterial properties that fight gingivitis and plaque. In fact, it has been shown to cause a dramatic and sustained decrease of sub gingival motile bacteria in clinical studies (insert footnote). In one study, a 1.64% stannous flouride solution was shown to completely eliminate sub gingival bacteria upon first contact and helped decrease the growth of new bacteria over a 10 week period by nearly 80%. This same study showed that a .4% stannous flouride solution caused a less dramatic although clinically significant reduction in sub gingival bacteria. To put that in perspective, Crest Gum Detoxify contains .45% stannous flouride.

So, does Crest Gum Detoxify work? Yes, stannous flouride is clinically proven to be effective at preventing gum disease and cavities.

What does Crest Gum Detoxify cost?

The price range for Crest Gum Detoxify toothpaste can range from $7-$20, depending on the retailer and if you purchase a single, double or triple pack. The prices at the 3 largest online retailers for a single pack are:

Amazon: $6.89

Walmart: $6.97

CVS: $7.99

Does Crest Gum Detoxify have any side effects?

There have been no reported side effects of Crest Gum Detoxify. It is considered to be very safe.

What do consumers think of Crest Gum Detoxify?

We analyzed reviews from the 3 largest online retailers and found that on average, 86.7% of consumers who purchased Crest Gum Detoxify had a positive experience, 5% had a neutral experience and 8.3% had a negative experience.

The exact breakdowns of each retailer were as follows:

Amazon: 73% positive, 8% neutral and 19% negative

Walmart: 94% positive, 2 % neutral and 4% negative

CVS: 93% positive, 5% neutral and 3% negative

What are Crest Gum Detoxify’s ingredients?

Active Ingredients

  • Stannous fluoride (0.454%) – Used to kill sub gingival bacteria and fortify tooth enamel to prevent cavities.

Inactive Ingredients

Additional sources of Stannous ions: Used to add stannous ions to the toothpaste.

  • Stannous chloride

Thickening agents: Used to make the toothpaste more viscous, making it easier to place on a toothbrush.

  • Xanthan gum
  • Carrageenan

Antimicrobial agents: Used to kill bacteria that causes plaque.

  • Zinc citrate

Preservatives: Used to prevent the growth of bacteria during storage.

  • Sodium gluconate

Neutralizing Agents: Used to reduce the acidity of other ingredients present in Crest Gum Detoxify.

  • Sodium hydroxide

Abrasives: Used to help Crest Gum Detoxify physically remove dental debris, plaque and stains.

  • Hydrated silica

Foaming agent: Used to make Crest Gum Detoxify foam during brushing.

  • Sodium lauryl sulfate

Flavoring agents: Used to give Crest Gum Detoxify a tolerable taste during use.

  • Sucralose
  • Sodium saccharin
  • Sorbitol
  • Flavor

Humectants: Used to help the toothpaste retain water, allowing it to smoothly exit the tube when squeezed.

  • Sorbitol

Coloring agents: Used to give Crest Gum Detoxify its color.

  • Titanium dioxide


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